About Us


The PUNRASAR Group is a diversified business house promoted by Shri Prakash Chand Choraria. The Group has established its name in Jute Industry, Real Estate Business, Financial Services, Infrastructural Business and Agriculture Supply Chain.

The group is a pioneer in the Indian Jute Industry and has contributed significantly in giving a new dimension to the lifestyle in the modern world. The six jute mills owned by the group are namely Northbrook Jute Co. Ltd, Ramwshwara Jute Mills, Shree Gouri Shankar Jute Mills Ltd, the Punrasar Park Ltd, Birat Nagar Jute Mills Ltd and Bhiwaniwala Jute Fibre.

The Jute "Golden Fibre"

The jute popularly known as "The Golden Fibre" is a natural, soft, eco friendly and completely recyclable fibre. All the more with the growing demand of jute, this sector is showing signals of high future growth rate both in the domestic as well as international market. For small and medium enterprise which is planning a startup, this sector has become a hot favorite.

Our products made from jute are known for their high tensile strength, long durability and heat resistant properties.

Eco Friendly

Our group takes an active role in conserving the environment with the use of jute. Jute takes very less time to decompose and mix with the soil easily after the dumping of the product. It decomposes into non toxic materials which do not harm the environment. In the flood prone area, the jute plantation prevents soil erosion. We have been an active party in preventing soil erosion.

Social Responsibility

Our group has contributed significantly in the employment generation in rural areas. Besides ensuring the job, thrust is given on proper training & skill development. Hence, we are playing a crucial role in the growth of Jute Industry.

We believe in the women empowerment, preference is given to the women candidates for the job.

We are encouraging and supporting entrepreneurs to start up their own venture related to jute industry. We provide them with forward and backward linkages by providing them regular supply of raw material and buy back the finished goods.

Research & Development

Our group has invested huge amount in research and development to develop a diversified product range. Applying our techniques and strategies, we are able to deliver products with multiple usages.

Our focus has always been on further increasing the productivity and diversifying the product range. We have tied with NIRJAFT (National Institute of Research on Jute and Allied Fibre Technology) to explore new avenues for the product. We have a separate SQC (Special Quality Control) cell which controls the quality for the entire manufacturing process. All the more, we keep buying the latest technology available in the market to deliver the best quality products.

New Trend Setter

Jute is now starting trend in the current society. The harmful effects of plastic have caused a growing need for a replacement product. Jute being cost effective and trendy has proved to be an effective product in today’s world. Our designers are working hard to promote products with new style statement and various color options.

Diversified Range of Products

We offer a wide range of products, which is as follows:

  • Carpets
  • Rugs
  • Bags
  • Mats
  • Curtains
  • Many other furnishing items
  • Stationary items like pen holders etc.
  • Food packaging material


Joy with Unique Trendy Enthralling range of Products

For further enquiry, contact:

16A, Brabourne Road, 5th Floor, Kolkata -700001
(033) 2225 9820/21
+91 09830034577
(033) 2225 9822
Jute Products

Say Hello

We'd love to answer any questions
you may have. Send us an email or come for a visit.